Moodr Health and Aetna Better Health of West Virginia Demonstrate Breakthrough Model for Medicaid Member Engagement in Rural Appalachia
Partnership leverages secure SMS outreach to reach members where they are.
Morgantown, WV, July 14, 2026 – Moodr Health announced results from its collaboration with Aetna Better Health of West Virginia, a CVS Health Company, revealing a scalable approach to engaging hard-to-reach Medicaid members and improving care plan enrollment through human-centered SMS-based engagement.
Moodr Health is a West Virginia-born intelligence-driven engagement platform helping care teams and organizations reach their members where they are. This relationship has already delivered measurable impact, supporting thousands of high-risk Medicaid members. By utilizing secure text-based engagement, Aetna Better Health of West Virginia’s care managers are connecting with members facing barriers such as limited internet and broadband access in rural Appalachia.
“Moodr exists because of the people who fall through the cracks, and our platform is proactive by design: it doesn’t wait for someone to log into a portal or call a hotline. It gives care teams a channel to reach out first, through a medium their members already use and trust, in a way that’s intelligent, personalized, and human,” said Arya Satish, Founder and CEO, Moodr Health. “Health equity requires infrastructure that helps care teams reach people in ways that reflect how they actually live and communicate. That’s what digital health should actually do: extend care to everyone who needs it. What we built with Aetna Better Health of West Virginia is proof that last-mile engagement infrastructure works, and this is what it looks like.”
The collaboration addresses one of the most persistent challenges in Medicaid managed care: connecting with members who face compounding barriers – limited broadband, transportation gaps, housing instability, and distrust of traditional healthcare systems – before those barriers become crises. Using Moodr Health’s intelligent, SMS-based outreach platform, Aetna Better Health of West Virginia care managers have been able to reach members through phone calls, portals, or apps, increasing engagement in previously unreachable populations by 23%.
“Reaching members in West Virginia requires us to think differently about how we show up for them,” said Todd White, CEO, Aetna Better Health of West Virginia. “By using more direct, accessible communication, our care teams are able to close critical gaps—connecting with individuals earlier and more consistently than before. This effort is helping us better understand our members’ needs, strengthen relationships, and support more timely, meaningful engagement in their care.”
Through this model of proactive, text-based outreach, thousands of high-risk Medicaid members are supported in ways they did not have access to before. The plan, as a result, has seen measurable increases in care plan enrollment and member activation among these populations historically known to be difficult to reach. The implementation of this model has also activated the plan’s care management team, with 100% of care managers strongly agreeing that Moodr enabled them to connect with members they previously could not reach as they continue to support high-need individuals across the Mountain State. Care plan enrollment, as a result, increased by 57%.
“Too often, the members who need us most are the ones we struggle most to reach,” said Dr. Wanda Hembree, Chief Medical Officer, Aetna Better Health of West Virginia. “Giving our clinical teams a more direct, accessible way to connect with people in their daily lives—through a channel they already use and trust—has made a meaningful difference. The outcomes we’re seeing reflect how critical it is to remove barriers to communication and meet members on their terms..”
Aetna Better Health of West Virginia serves approximately 168,000 members across the state through the Mountain Health Trust and Mountain Health Promise managed care programs.
About Moodr Health
Moodr Health builds technology that helps care teams reach more people and deliver better care. Its engagement platform gives health plans, providers, and community organizations a powerful yet intuitive way to connect with members, coordinate care, and drive meaningful improvements in health outcomes, without adding complexity to already demanding workflows.
Moodr is built for the realities of modern care delivery. Designed to integrate seamlessly into existing systems and scale across diverse populations, the platform equips care teams with the tools and insights they need to connect with members, enroll them in personalized care plans, and build the kind of ongoing trust that keeps people engaged in their health over time. That combination of sophistication and simplicity is why leading health plans trust Moodr as a core part of how they serve their communities. Learn more at moodrhealth.com.