Learn how we’re activating Rural Health Transformation Program (RHTP) funding for partner organizations

The Rural Health Transformation Program is the largest federal investment in rural healthcare in American history. But, as so many of us working in healthcare have seen time and time again, funding alone doesn’t transform anything without deep partnerships to implement and execute proposed initiatives.

When Congress passed H.R. 1 last July, the headlines focused on the nearly $1 trillion in Medicaid cuts over the next decade. That’s a story worth telling (and one I’ll come back to). But embedded in the same legislation was something that deserves far more attention than it’s getting: the creation of the Rural Health Transformation Program (RHTP), a $50 billion, five-year initiative designed to fundamentally restructure how rural America delivers and receives care.

All 50 states received their first-year awards in late December. CMS has begun distributing funds. States are standing up implementation offices, issuing RFPs, and forming advisory councils. The planning phase is over. We’re in execution mode now, and the decisions being made in the next 6 months will determine whether this program produces lasting change or becomes another well-intentioned funding cycle that fades.

I’ve spent my career working at the intersection of public health and health technology. I studied healthcare at Johns Hopkins and have been leading the incredible team at Moodr Health to build technology that helps care teams reach patients in the spaces between clinical encounters – the weeks and months where outcomes are actually shaped. That work has taken me deep into behavioral health, perinatal care, substance use disorder response, and workforce wellness in some of the most underserved communities in the country.

From that vantage point, here’s what I think every state agency, rural hospital, community health center, and behavioral health organization needs to understand about this moment.

RHTP Appears to be a Grant Program. But it’s really a System Redesign Mandate.

RHTP is structured differently from nearly every rural health funding mechanism that’s come before it. Three features set it apart:

First, the scale is unprecedented. $10 billion per year through 2030, with state-level awards averaging $200 million in Year 1  (ranging from $147 million in New Jersey to $281 million in Texas). For comparison, the entire annual HRSA budget is roughly $14 billion. RHTP is operating at a comparable magnitude, focused exclusively on rural transformation.

Second, states have extraordinary flexibility. Each state designed its own transformation plan, and the approved activities are remarkably broad, ranging from hospital stabilization and workforce pipelines to AI-enabled clinical tools, remote patient monitoring, and community-based outreach programs. CMS established five strategic goals: preventive health, sustainable access, workforce development, innovative care, and technology innovation — but how states pursue them is largely up to them.

Third, and this is critical for anyone on the implementation side: technology isn’t optional. The statute explicitly authorizes funding for “consumer-facing, technology-driven solutions” and “technology-enabled solutions that improve care delivery in rural hospitals, including remote monitoring, robotics, artificial intelligence, and other advanced technologies.” Every single state has included technology initiatives in their plan and not just as an add-on. It’s a structural expectation.

Where the Transformation Will Actually Happen

Having reviewed dozens of state RHTP plans and tracked the early implementation moves, I see four areas where the biggest impact (and the most urgent partnership needs) are emerging.

Behavioral health engagement at scale. Rural America’s behavioral health crisis is well-documented but stubbornly underserved. Provider shortages, stigma, transportation barriers, and the sheer distance between patients and services have created a population that traditional clinical models struggle to reach. Multiple state plans prioritize technology-enabled behavioral health screening, proactive patient engagement, and risk stratification — the ability to identify who needs support before a crisis occurs, not after. This is a fundamentally different model from waiting for patients to show up at a clinic door, and it requires infrastructure that most rural providers don’t yet have.

Perinatal and maternal health. 60% of rural hospitals no longer deliver babies. 116 labor and delivery units have closed since 2020 alone. The maternal health crisis in rural communities is acute, and several state RHTP plans specifically call out perinatal mental health screening, postpartum follow-up, and technology-enabled maternal care coordination as funded priorities. The challenge starts with access to an OB — but it’s also more about maintaining continuity of support for new mothers in communities where the nearest specialist may be hours away.

Substance use disorder and crisis response. The opioid crisis hit rural communities first and hardest, and RHTP plans across Appalachia, the rural South, and the Mountain West reflect that. Quick Response Teams, post-overdose outreach, SUD screening integration, and coordination between emergency services and behavioral health providers are all appearing in funded state plans. These programs depend on the ability to follow up with individuals consistently over time — not just at the point of crisis, but in the weeks and months after, when relapse risk is highest.

Workforce sustainability. Rural providers are burning out. Recruitment is hard enough; retention is harder. Several states are investing RHTP funds in workforce wellness programs, recognizing that you can’t transform a health system if the people staffing it are leaving. Technology that supports clinician wellbeing, reducing administrative burden, enabling team-based outreach, and providing tools that make care coordination less manual, is increasingly part of the workforce conversation.

The Math We Have to Be Honest About

Anyone working in rural health policy knows the uncomfortable context behind RHTP. The same legislation that created this $50 billion program also cut an estimated $137 billion in Medicaid spending from rural communities over the next decade and overall 15% budget cuts to Medicaid, which amount to $911 billion over the next decade. The Kaiser Family Foundation projects that RHTP can offset roughly 37% of those cuts. Multiple state leaders have said publicly that the numbers don’t add up.

432 rural hospitals are already vulnerable to closure. Medicaid is the second-largest payer in most rural markets, and rural hospitals stand to lose 21 cents of every Medicaid dollar under the new law.

This matters for how organizations approach RHTP. The program is a genuine and potentially transformative investment. But it’s a five-year investment against structural challenges that will persist beyond 2030. Every initiative funded by RHTP should be evaluated not just on what it accomplishes during the funding window, but on whether it builds capacity that endures after the funding ends.

CMS has signaled this explicitly. Annual progress reporting is required. Sustainability is a stated evaluation criterion. States that can demonstrate measurable outcomes and long-term viability will be better positioned for the discretionary half of each year’s $10 billion allocation.

What Needs to Happen Now

If you’re a state agency leading RHTP implementation, a rural hospital navigating this new landscape, a behavioral health organization wondering how to plug in, or a health system looking to extend your rural footprint, here’s what I’d encourage:

Move from planning to procurement with urgency. Several states have 10-month windows to obligate Year 1 funds. The states that get to contracting and partnership formation fastest will set the pace for what “transformation” actually looks like in practice.

Prioritize the space between visits. The highest-impact area for technology in rural health isn’t inside the four walls of a clinic. It’s in the days and weeks between encounters: when a postpartum mother is home alone, when a patient in SUD recovery misses a check-in, when a farmworker’s depression goes unscreened because the next appointment is three months out. The organizations that invest in proactive, technology-enabled outreach to these populations will see the most meaningful outcomes. At Moodr Health, this is exactly the problem we were built to solve, and we’ve seen what happens when care teams have the tools to reach people before a crisis escalates.

Build coalitions, not silos. RHTP’s structure rewards collaboration. State plans were required to demonstrate stakeholder engagement and partnership across agencies, providers, and community organizations. The most competitive proposals for discretionary funding will come from coalitions, such as rural hospitals partnering with behavioral health organizations, health systems co-designing outreach programs with community-based organizations, state agencies working with technology partners who understand both the clinical and operational realities of rural care.

Measure what matters. CMS is watching. States will need to report on outcomes, not just activities. The organizations that instrument their RHTP-funded programs with real measurement. Validated screening tools like the PHQ-9, GAD-7, and SDOH surveys; engagement rates; time-to-intervention; cost-per-outcome will have the evidence base to sustain funding beyond the initial cycle and make the case for value-based reimbursement.

This Moment Won’t Wait

I will state the obvious: no program is perfect. RHTP is an imperfect program born from imperfect legislation. But $50 billion in technology-forward funding, distributed through 50 state-level experiments, with explicit mandates for innovation in behavioral health, maternal care, SUD response, and workforce sustainability? It is truly a once-in-a-generation opening to build the rural health infrastructure this country has needed for decades.

The question isn’t whether the money is there. It is. The question is whether the organizations closest to rural communities — the hospitals, the health centers, the behavioral health providers, the state agencies doing the hard work of implementation — can move fast enough and partner smart enough to turn funding into lasting transformation.

From everything I’ve seen, the answer is yes. But the window is now.

I’m the founder of Moodr Health and a Johns Hopkins-trained public health professional. Moodr helps care teams proactively engage patients between visits through AI-driven outreach and real-time risk stratification — across behavioral health, perinatal care, SUD recovery, and workforce wellness. If your organization is navigating RHTP implementation and looking for a partner built for this moment, let’s talk.